The changing face of online marketing.

Keeping up with the latest online marketing trends is enough to give you a brain ache. Seriously, if online marketing is not your core business, who has enough hours in the day to keep up with the constant changes and shifts in thinking when it comes to online marketing? No one. In my humble opinion, those who seek to understand the nuances of every new Internet "flavor" are missing the forest for the trees. A better goal for a business marketer is to seek to understand the big picture of how online marketing differs from traditional marketing and how they can embrace that to enhance their overall integrated plan.  

Here is a great article that speaks directly to that point. www.socialdesire.com/2008/08/15/how-many-businesses-really-'get'-the-social-web/